Creating that unique visitor experience

As we look at how the web has changed over the past 10 years… we also need to look at how we all relate to information. The interactivity that web 2.0 allows makes it difficult to use a photo or a show poster to sell your show. We all know that you must engage your audience in order to keep them interested. Most of us have added videos to “show pages” on our websites but how else can we engage them?

Give them a place to experience all materials a show has to offer.

Civic Center of Greater Des Moines Experience Center

ASU Gammage Talk, Watch & Listen

Playhouse Square Broadway Buzz

Promoting Broadway on the Road

Broadway League Sizzle Reel
The Broadway League sizzle reel is only a few months old and is already sweeping into website all over the country. Featuring interviews and previews of New York shows, the sizzle reel gets road marketers the content they’ve been craving.

What’s Hot on Broadway

What’s Hot on Broadway Wharton Center
Wharton Center is in its 3rd season doing its What’s hot on Broadway section of its website. From actor interviews, show previews and opening night videos (all from multimedia partner Broadway Channel) Wharton Center wants to make sure its audience knows about a show before it ends up in their brochure.

See Wharton Center’s WHOB site here.

What’s Hot on Broadway ASU Gammage

ASU Gammage follows the same strategy and does it well on their new website.

What’s Hot on Broadway Tampa Bay Performing Arts Center

TBPAC has just launch their own What’s Hot on Broadway page to better connect their audience with the road.

Playhouse Square
Playhouse Square always includes some sort of NYC Broadway promotion in their email newsletter. From doing seasonal previews to articles about shows they make sure their audience knows what is happening in New York and educates them for the future.