Video
Video, You Tube, UStream, vimeo and the rest…
What we present isn’t static… so our representation of that can’t be online…. but having show videos is just the tip of the ice berg.
Web 2.0 Video services
You Tube The standard for which all others are judged
VimeoVideo sharing community
UStreamLive streaming… no cost
Qik The 1st with Facebook connect integration
Another newer service out there is Kyte. Its pretty cool and allows you to integrate widget like features in the media window.
Chicago webisodes
Chicago created some interactive flash banners for the road and broadway with brand new content to try to engage fans in a new way by letting them see things they haven’t seen from before from the classic show. View and example here
TPAC on YouTube
At TPAC, we are trying to take on initiatives to educate the public about what the hottest tickets on Broadway are and why. We wanted to present real-time, exciting footage from New York during the league conference about our reations and the reactions of others. YouTube provided a great platform for delivering that message in an organized and measurable fashion.
We used Pure Digital’s Flip Mino HD video camera ($229) to capture the video, and easily syndicated the video via our custom player below. The custom player is free to use from YouTube, and very easy to set up.
Additionally, everyone from TPAC at the conference had access to a camera, so that they could shoot video and give their personal take.
Entertain them with every message
Playhouse Square Educational interviews
Even your gift shop or parking video
You Tube Promotions
While most of us don’t do large scale promos in the street i.e. “Jelly Doughnut throwing contest for Jelly’s Last Jam.” We still have the need to engage our audiences with our promotions, right? You Tube promos have been a great success in many markets. Simple You Tube promos include looking for the shows biggest fan locally, best karaoke version of a song. The user records… puts on You Tube and send your media partner the link. You post the winners on your website.
