Welcome to Patron 2.0 a look at web 2.0s role in Broadway Marketing
Expanding on the a session from the League’s fall marketing forum in Seattle last fall, this panel will focus on how the internet, and its new ways to reach potential customers is changing the way our industry does business. From web 2.0, and the world of Facebook, integrated sharing and twitter, to data mining internet campaigns and increasing ROI, the panel will show you the latest trends from marketers around the country as well new strategies for taking advantage of existing resources to make a big splash. – Victor Hamburger

