Why use Web 2.0
II. Motivations for using Web 2.0 Approach
- A. To Sell more tickets
- B. To Reach new audiences
- C. To Raise money
- D. To take advantage of some relatively low-cost marketing options
To Sell more tickets
The honest truth is no one would be excited about web 2.0 unless we thought it could sell more tickets. The impressive thing about many web 2.0 technologies is that they engage the audience and give them a sense of what our product really is. If our loyal musical theatre audiences saw how engaging a Broadway play can be would the transition from Broadway musical lover to Broadway play lover be that difficult?
To Reach new audiences
Some market segments are difficult to reach. With deep targeting that a lot of web 2.0 partners are offering you can reach down to the core and reach a tough market segment is a very targeted and cost effective way.
To Raise money
People have been using web 2.0 technologies for a while to sell tickets, why not use it to raise money, from engaging support videos with built in analytics to using technologies like Facebook and twitter to reach your patrons in a more personal way than direct mail… their are a lot of intriguing possibilities out there for taking the world of web 2.0 to your fund raising team.
To take advantage of some relatively low-cost marketing options
In relation to a lot of the things marketers buy to promote shows most web 2.0 technologies are reasonably priced. The best best of web 2.0 technologies is they offer high ROI and the reporting functions to back it up.
